NASHVILLE BASED INDEPENDENT DARK POP-ALTERNATIVE SINGER-SONGWRITER ‘ANNIE SCHERER’ GOT STARTED PERFORMING CLASSIC PIANO , INFLUENCED BY 70’S ROCK N ROLL,LANA DEL REY AND LORDE PLUS MIORE. WE GOT THE CHANCE TO HAVE A CHAT ABOUT ANNIE’S NEW SINGLE ‘DOLL’, MORE AND YOU CAN READ THE FULL CHAT HERE.

What is your name? 
Annie Scherer

What is your genre of music?
Dark pop/alternative

Give us a little bio about you.
I’m Nashville based but originally from the Albany, NY area. I moved here a year and a half ago, and it’s been an exciting time! I came in second place for Nashville’s Music City Mayhem competition a couple months ago, and I’ve gotten to play at some big venues with my band. Before moving, I had put out a full length album that I wrote and produced. It earned me the Best Local Performer title in New York’s Capital Region for 2021. Aside from music, I love film, true crime, puzzles, and visual art. I’m also passionate about the environment.

What made you go into music?
I got my start performing classical piano, which I did from the time I was 6 through college. It was a huge part of my life and heavily influences my songwriting. I used to compose piano pieces on staff paper. My parents also raised me on The Beatles, The Rolling Stones, The Kinks, and artists from their generation so music was always around. I didn’t have cable or an iPod, so I only knew that entertainment from that generation for a very long time. Taylor Swift was the first artist I grew to love on my own after she released “Speak Now,” and that’s when I really started songwriting. 

Who are your influence?
Aside from 70s rock and roll artists, I love Lana Del Rey, Lorde, Beach House and Weyes Blood. Most of the music I listen to is by female artists. I like anything that feels ethereal and cinematic.

Are you a signed?
I’m independent.

You released your new single ‘DOLL, tell us more about the single and the meaning behind the song. 
This song is about post-relationship mixed signals. It’s the push and pull, and uncertainty of where things stand after thinking everything was going well. 

Describe the track in two words?
Dark and whimsical


What was the writing and recording process like?
When I wrote the song, I was sitting at my piano and thought “I’m going to write a song as fast as I can and run with it.” I ended up writing it in 30 minutes and loving it. This was over two years ago, and I had crafted the production a few months after. It’s taken some time for it to come to fruition.

Who did you work with on the single?
After picking up the song where it left off 2 years later, my friend Aidan and I tracked live drums, and recorded synth tracks on a rare 80s keyboard he had just found (Juno 106.) I reached out to Collin Dupuis, who’s worked on some of my all time favorite records, to mix the track, and Adam Grover to master it. 

Will we see a music video for ‘DOLL’, and if so what can we expect from the creative process? 
It’s possible! We’ll see.

Will we see an EP or Album and if so, what can expect from the creative process?
I have some upcoming singles in the works that I’m super excited about. Stylistically it’s a blend of the dark-pop music I’ve been releasing with more electric guitar.

Do you have any live shows coming up? 
I’m playing at The End in Nashville on August 10th! 


Let us know where we can get tickets if so.
I will post the link on my socials once I have it.

What else can we expect in 2023?
I’ve gotten to play some really cool shows this year, and will continue to do so. I’m super excited about the songs I have in the works.

Where do you see yourself now in 5 Years?
I would love to be touring with my band and making full records. The dream is to sell out arenas and share my music with as many people possible.

What quote or saying do you always stick by?
“Do what you must, not what you should.” My mom always says this, and it’s something that I think about a lot. I tend to be very practical, but I try to lead with my heart and with passion. It’s a reminder that taking bigger risks can lead to a greater reward.

When you are at a gig, what are 5 things you cannot forget? 
My water bottle, ear plugs, my microphone, chapstick/lip gloss, and earrings.


Do you have social media accounts so your fans can follow you?

Instagram
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Website

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