ALTERNATIVE INDIE – POP ARTIST BASED IN LONDON WHO SAYS MUSIC HAS ALWAYS BEEN APART OF HER LIFE. FROM LISTENING TO CASSETTES AND CDS ‘SARAH KRIMSON’ IS READY TO CREATE HER VERY OWN. GET TO KNOW MORE ABOUT HER RIGHT HERE.

What is your name? 
I am Sarah Krimson!

What is your genre of music?
I’d say alternative indie pop 

Give us a little bio about you.
I moved to London in 2015 to pursue a career in music, things started out quite slowly cause, you know, new world, big city, new culture etc. I jumped from producer to producer and released songs on my own until my now manager discovered me and reached out to me, my work has been more and more consistent since. I have released my first EP “Burning London” in 2020, which is more a collection of my first songs, and now with my upcoming EP “Urban Melancholia” I’d like to pave the way for a full length studio album. 

What made you go into music?
Music has always been a big part of my life, my mum and dad used to play music on cassettes and CDs in their car and slowly a care ride submerged in silence started to look like something unnatural to me. So I started singing, took part into this yearly competition organised in my hometown and the more I grew up the more I thought it’d be cool to write my own songs, so I started. 

Who are your influences?
One of my biggest influences has always been Lana Del Rey and her melancholic vibe, then I would say my initial influences have been the Arctic Monkeys, Emilie Autumn, while lately I’ve been listening to Halsey, Nine Inch Nails and Joy Division a lot. 

Are you a signed? 
I’m an independent artist 

You released  your new single ‘ Bleeding Heart’, tell us more about the single and the meaning behind the song. 
Bleeding Heart is about a moment during therapy when my therapist helped me remember a painful hidden memory from early childhood. As the resurfaced memories felt like gunshots, the song has many references to guns and weapons to portray extreme emotions. 

Describe the track in two words.
Deep and Powerful 


What was the writing and recording process like?
I carefully researched words and sayings related to weapons as that’s what it felt like to me when that old and painful memory resurfaced. The lyrics are meant to remind you about something slithering under your skin that will forever be part of you and you can’t do anything but accept it and heal from it, knowing it’ll stay with you forever, as painful as it might be. While recording, I drew inspiration from the fast paced songs from Nine Inch Nails and Halsey’s latest album, If I Can’t Have Love, I Want Power 

Who did you work with on the single?
I wrote lyrics and arrangement myself, the I worked with a talented producer called Jeffrey Ahn from Germany in London, Uk 

Will we see a music video for‘ Bleeding Heart’ , and if so what can we expect from the creative process like? 
We have a visualiser up for Bleeding Heart, there’s no other music video in the works for this single, but we’ll have more for future singles! 

Can we expect an EP or Album and if so, what can we expect from it.
Yes! My second EP “Urban Melancholia” will be out on the 14th of April and will serve as a diary, I really wanted to share my story, so each song will tell of the EP will be about a specific and important event that characterised my past journey and battle with untreated depression. Sometimes I am not able to process my feelings well enough if I don’t put them into words and songs eventually. I hope that by sharing my story someone could feel a little less alone 

Do you have any live shows coming up? 
I am currently in the process of organising a mini tour in the UK! We’ll start from London, but no set date yet. 

What else can we expect in early 2023?
More music, live shows and merchandise’s in the works! 

Where do you see yourself now in 5 Years?
I see myself as an accomplished singer-songwriter with 2-3 full length album to perform live 

What quote or saying do you always stick by?
“Let this darkness be a bell tower, and you the bell” – Rainer Maria Rilke 

When you are at a gig, what are 5 things you cannot forget? 
My rings, they’re 4 but I hope it counts 

Do you have social media accounts so your fans can follow you?
yes!
IG
TikTok

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