Hi Michael, Thank you for having an interview with me!
You’re welcome, I appreciate the opportunity.
How are you?
I am great! How are you?
Give us a little bio about who you are?
My passion for music started at a very young age and I am happy to say I have been in the music industry for over 25 years. I started out as the President of a music marketing company called Dominion Marketing; which is a radio promotion company that secures airplay for recording artists at all levels including internet, college, commercial FM and satellite radio. In 2011, I became the founder and President of
DigitalRadioTracker.com Inc. which is the leading music broadcast monitoring source for internet radio.
Tell us how Digital Radio Tracker came about.
Having a successful radio promotion company, I started to observe how music consumption was changing. No longer was music being listened to solely by terrestrial FM radio. We now have devices such as cell phones, tablets, smart speakers, smart TVs and even smart refrigerators all streaming music. There is internet radio now installed in more than 50 million cars. As a radio promoter, I started to notice more and more of the songs I was promoting was being played on these streaming stations and yet there was no way to track it. After doing some research, the companies monitoring terrestrial stations had not made the change to monitor streams and I was thinking, “How can my clients monetize the airplay to their songs streaming, especially, on the overlooked Internet stations?” “How can they find out where or who is playing their music?” I began asking my associates, “If they were experiencing the same thing I was?” Once I heard they had the same problem that was the light-bulb moment! I began working on a way to track these digital radio streams. Thus, Digital Radio Tracker also known as DRT was born.
What does Digital Radio Tracker do?
DRT tracks songs around the world that are streaming on thousands of Internet stations and an array of Major Terrestrial FM, College and Non-Commercial, to Sirius XM and Europe’s BBC radio. DRT is the only broadcast monitoring company that tracks songs played without any special encoding or fingerprinting required. DRT then compiles the data and produces a DRT Report which allows anyone to receive airplay detection information about a song.
How can it help artists and bands?
The global airplay data that DRT collects is very useful to artists and bands as they can use the information to book shows and tours, set-up interviews, sell merchandise or promote their songs to other radio stations in their efforts to secure more airplay. Artists and bands can also use the airplay information to assist in collecting royalties on their music. They can use the data to develop promotion strategies and discover which markets to further promote their brand.
It’s been a success with many industry established artists, how has that been for you?
DRT’s goal is to level the playing field. DRT wants to be that voice for the independent artist and for the smaller digital radio stations. Everyone knows how hard it is to obtain airplay for new artists at major radio stations, especially, the terrestrial ones. With DRT monitoring the airplay to stations streaming digitally, a lot of the smaller FM radio stations also monitored, gives them assurances that their voice counts. A lot of new music is supported at this level. Prior to DRT, there wasn’t a monitoring source to collect this data. It’s been exciting to provide the music industry with this data coming from around the world. It has also been amazing to see the growth of DRT as technology continues to move into the digital streaming space. It is such a great feeling to see your vision become a reality.
Are there cost packages for your service?
DRT is the only broadcast monitoring company to provide a free searchable online airplay database. Just register for a free account on our website and then you can search any song to see if it is currently receiving airplay. However, if you want to see where, when and how often a song is being played, you will need to purchase one of our DRT Reports. Our rates start at $9.99 depending on the type and quantities ordered. DRT does not charge to have your station monitored.
What else can we expect from Digital Radio Tracker?
DRT will continue to be innovative and provide better insights to its clients on global airplay data. We want to help revolutionize the music industry by providing more information about a songs airplay story that will better allow music entities to achieve sustainable growth and to develop a clear mission to combat the ultra-competitive marketplace.
Do you have anything else in planning?
Yes! As technology continues to grow with devices like smart speakers such as Amazon Echo, Apple iHome, and Google Home, DRT plans on monitoring more streaming stations on these devices as well as in the millions of cars that now have internet radio installed. We plan on reaching close to 10,000+ stations by 2019. We’re also planning on being the first broadcast monitoring company to monitor specialty shows such as dj mix-shows, ministries, talk shows and more!